LOE IS A HIGH-END FASHION JEWELRY BRAND THAT BLENDS
Maximalist poetry & contemporary commitments.
LOE is an acronym for Life On Earth , a nod to David Bowie's song Life On Mars. A song that opens onto a vibrant universe, a place of questions, dreams, and escapism. In 2020, Juliette chose to leave the fashion world to give more space to her creativity and entrepreneurial spirit.
Fascinated by flowers and inspired by feminine energy, she explores different forms of expression: floral design, upcycling, and plant-based dyes. Each experience is a way to search, experiment, and give shape to her world.
It is ultimately in jewelry that she finds her medium. With LOE, she concentrates this creative impulse, crystallizes her intuitions and shapes a powerful, dreamlike and responsible field of expression.
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LOE is pronounced [lo]: soft and impactful. Like a signature.
MANIFESTO
We believe that creative energy can change our perspective on the world. For us, wonder is the vital force that nourishes everyday life.
At LOE, we believe in dualities. We dream of a world capable of blending strength and gentleness, sensitivity and commitment, fantasy and responsibility.
We advocate the creation of a new universe, guided by a sensitive and assertive vision, in harmony with conscious consumption.
Our collections are distinctive pieces to wear.
Our jewelry conveys the wonder of the moment to those who yearn to express themselves.
We are reinventing the way we look at "femininity" to create jewelry that empowers everyone.
At LOE, creation has only one limit: consciousness. To surprise with intensity and gentleness, to lead into a new poetic era: that is LOE's mission.
MANUFACTURING
At LOE, we maximize our means of expression while maintaining the requirement to do things well.
We like to combine uniqueness and creativity, old and contemporary, unique and accessible.
UPCYCLING:
It's an eco-responsible approach that encourages a new creative process: seeking out unique pieces, jewelry that already possesses a soul, sometimes embracing kitsch and imperfections to make them cool and distinctive. The creative exercise then becomes one of association, combination, and striking pairings to offer unique, often spectacular, responsible, and always high-quality pieces.
ITALIAN PRODUCTION:
This is an opportunity to bring all our creative visions to life. We choose local, high-quality workshops that value jewelry craftsmanship, ensuring that creativity always goes hand in hand with responsibility. Our jewelry can stand alone or be combined with vintage finds to create original and unique pairings.
our values
Our jewelry combines traditional and modern know-how, between French design and Italian production.
We create jewelry to wear with confidence, to feel exceptional. Our femininity is liberated. This strength is not a matter of gender: it resides in everyone.
Our jewelry captures the beauty of the old and reinvents it in upcycled pieces, as durable and high-quality as those crafted from new metals.